Friday, May 31, 2024

A Case Study of Handloom Products of Sirajgonj District


Bangladesh is a South-Asian least developing country. Bangladesh comprises 147570 sq. km. of total land area with the population about 130 million and population density is 854 per sq. km. Most of the people live in urban and engage with agriculture. The prime source of gross domestic production (GDP) is agriculture sector as well as industrial production, which are gradually increasing. 19.20% of GDP is created from agriculture sector and 15.58% from industrial sector. In Bangladesh small-scale industry has unique from large-scale industry and medium scale industry. Among the small scale industry handloom has occupied the important position in Bangladesh.  In the early 17th century the handloom sector of the Indian sub-continent and more particularly of the areas presently comprising Bangladesh gained a high degree of efficiently for producing quality product. The products were highly praised through out the world and use to be expected all over the world. Private family owner, partnership and cooperative produce handloom.  The use of handloom products in Bangladesh perhaps gaining popularity. It provides Sharee, Lungi, Bedsheet, Wrapper, Gumchha, Core Unbleach cloth and others. The total number of units and looms exist respectively 212421 units, and 514456 looms. Herein Bangladesh the handloom industry produce nearly 173.7 million yards of cloth in two months period. The handloom industry provides employment nearly 848 thousands people of the country. Sirajgonj is a district of Bangladesh where established 13512 handlooms units and 101536 looms. There are unique opportunities to build handloom industry because of labor, low capital investment, vast market etc.

Literature review and problems statements:

Sk. Matiur Rahman has studied on “ Marketing of Handloom products: A study of consumer behavior”. He has observed that the needs, attitudes and preferences of the consumer of Handloom products are changing but the industry is in a static position from the development point of view. We think that his observation is not sufficient enough for Handloom industries unsuccessful. Obsolescence technology, insufficient working capital, high interest rate of short or long term loan, excessive credit losses, poor quality control, excessive ill competition, tropical monsoon climate are the major cause of business failure.

Objectives of the study: 

The study has the main goal to determine the present market position of Handloom product for developing our Handloom industry. For achieving that goal we have to consider the following objectives:

To identify the actual users of the Handloom products and their needs.

To identify the competitors of Handloom products.

To identify the marketing problems of Handloom products.

To recommend some ways to solve the existing problems.


The research methodology which we will use for the proposed study are given below:

Types of data and their source: To make the research it needs

  1. Primary data, and
  2. Secondary data.

Primary data will be collected from the producers, wholesalers and retailers and consumers. Secondary data will be collected from different published media like journals, magazines etc.

Sample area: Sample areas are “BELKUCHI” and   “SHAHJADPUR” than in “SHIRAJGONJ” district.

Sample Unit: Sample unit consist of

  1. Producers
  2. Wholesalers & Retailers
  3. Consumers/ Customers

Sample size: Sample size will be

  1.  Producers-30 (each thana)
  2. Wholesaler and retailer- 30(each thana)
  3. Consumer/ customer-100 (each thana)

Methods of sampling: Sample will be collected in two ways-

  1. Convenience method
  2. Judgment/ purposive method

We will use convenience method for collecting sample for from consumers and we will use purposive method for collecting sample from producers, wholesalers and retailers.

Method of data collection: Data will be collected through personal interviewing. Because telephone facilities are not available to every respondent. Mail survey will not be appropriate because most of the respondents are not educated.

Data analysis and interpretation: Z-test and even significant test will be use for analysis and interpretation of data. Graphical representation also will be considered for the study.

Rationality of the study:

The Handloom industry fulfils one of the basic needs i.e. the cloth. The handloom industry plays a vital role in the economy of Bangladesh as it gives an employment opportunity for more two million people in the country. Marketing of Handloom products is not concerned only with the flow of Handloom products from the producer to the consumer but also the flow of information from consumer to producer. This is perhaps essential for the smooth sale of products. With the help of consumer demand related information, the producers will be able to produce the right product, fix the right price of the products, place the products to the right channel of distribution and select right media to communicate with the consumer.

Handloom industry can play more and more important role in the economy of Bangladesh if the same is operated efficiently that efficiency however depends on the effective marketing program of the Handloom products. This industry may be considered as an important growth providing employment opportunity to the rural poor of Bangladesh. The present study may play a vital role in order to know the real consideration of Handloom industry and helping to take effective marketing program with the help of various information.

Time schedule:

For literature review or secondary information-         6 Days

For questionnaire preparation-                                    10 Days

For data collection-                                                     22 Days

For data analysis and interpretation-                          10 Days

For report preparation-                                               12 Days


  1. Bangladesh Bureau of Statistics “Year Book” 2000.
  2. Bangladesh Small & Cottage Industries Corporation (BSCIC) “Survey Report-1994”
  3. Rahman Sk. Matiur “Marketing of Handloom product: A Study of Consumer Behaviour”, Journal- Institute of Bangladesh Studies, Vol. xxi, 1998.
  4. Economic Survey Report, 2002.

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