Introduction: Tourism is considered as an important human activity, which has resulted in identifying it as the major foreign exchange earning industry in all developing countries like Bangladesh. It is also considered as a single largest industry in the developed world. Bangladesh Parjatan Corporation (BPC) bears a deed which shown below partly Read More
Topics: A study on Sopura Silk Mills (SSM) Ltd. in Rajshahi Area
Introduction: Sopura Silk Mills Ltd. is the largest silk producer in BSCIC area in Rajshahi. Primarily it started production in 1979 with two workmen but in the year 1986 Alhaj Md. Sadar Ali Shifted his Business with the help of Islami Bank Bangladesh Ltd. Rajshahi Branch named Sopura Silk mills (SSM) Ltd. by purchasing a plot under Bangladesh Small and Cottage Industry Corporation (BSCIC), Sopura, Rajshahi. Primarily it launched its business with 20,000 (twenty thousand) only. Read More
Introduction: The liberalization and globalization process in a trading covers both the stabilization and structural adjustment measures. It introduced a host of structural measures in the industrial sector, foreign trade regime. Trade in a narrow sense trade is a function of buying and selling activities. But in a broad sense trade means collecting raw materials manufacturing product, distributing, importing, exporting and other regarding function. Read More
Introduction: Bangladesh is a South-Asian least developing country. Bangladesh comprises 147570 sq. km. of total land area with the population about 130 million and population density is 854 per sq. km. Most of the people live in urban and engage with agriculture. The prime source of gross domestic production (GDP) is agriculture sector as well as industrial production, which are gradually increasing. 19.20% of GDP is created from agriculture sector and 15.58% from industrial sector. Read More
Title of the Proposal: Competitive analysis of the Instant Health Drinks Marketing in Bangladesh.
Introduction: Instant health drinks is continuing to prove as a popular consumer product in Bangladesh. Maltova was the pioneer of introducing instant health drinks in Bangladesh. But after its introduction, Bangladeshi market has proved itself as a challenging and dynamic environment to compete. Many other brands have also been introduced in this market for last few decades and Maltova is nearly at the end of its market share and loosing its customer preference rapidly. Read More
Consumers’ Considering Factors for Purchasing Ballpoint Pens : A Case Study of Rajshahi University Campus
Introduction: “A weaker touch of pen is stronger than the strongest memory”. From the very ancient period people try to record their activities through sketching various symbols and letters on various materials, viz, stones, leaves, papers etc. Till today this practice is going on. But the tools used for this purposes have been changed. Every educated person keeps his/ her invaluable information recorded with the touch of ballpoint pen. Read More
Introduction: Modern age is the age of information technology. The technology of Email, Fax, Internet, Telephone, Mobile and others. Now the world has been turned into a global village. News/ message can be sent and received easily from one corner of the world to another through these ways. We are informed very quickly where and what is happening in the world. The businessmen are running their business easily sitting from a place. Read More
Introduction: Mir Computer World Ltd. (MCW), a local computer sales and servicing center, was established in the year 1980 at Rajshahi Metropolitan City. From 1981, MCW started its commercial operation to assemble brand and economy non-brand, both personal and official computer for higher and middle class consumer. It also markets other computer peripherals and necessary software.
Problem: MCW fail to earn targeted profit and return on investment. Read More